Pricing

• Just under a fifth of respondents would not want to pay a subscription fee for annual car club membership (18%)
• ‘£10 – £25’ is the most popular annual subscription fee respondents would be prepared to pay (26%)
• Respondents who are ‘very likely’ to join a car club at present are prepared to pay more for annual car club membership, £45-£65 is the most popular subscription fee for them (26%)
• Respondents favour a lower maximum hourly charge for a standard sized vehicle; with over a third selecting ‘less than £4.00’ (36%), 31% selecting ‘£4.00 – £4.99’ and 22% selecting ‘£5.00 – £5.99’
• Respondents who are ‘very likely’ to join a car club at present are prepared to pay a higher maximum hourly charge; a greater proportion selected the higher price bands
• The most popular price per mile was ’18p – 20p’, selected by 40% of respondents, followed by ‘less than 18p per mile’ (37%)
• Respondents who are ‘very likely’ to join a car club at present are prepared to pay more per mile more for a standard size vehicle; a smaller proportion would consider paying ‘less than 18p per mile’ and a greater proportion would be prepared to pay ’21p – 25p per mile’

Base:  Non-members who would consider joining a car club and existing members (641) | Respondents who are ‘very likely’ to join a car club at present (163)

This chart shows that when respondents were asked about the maximum amount they would be prepared to pay for annual car club membership
Of those who would consider joining a car club
18% say that they wouldn’t want to pay anything
6% say £1-9
26% say £10-25
18% say £25-44
21% say £45-65
10% say over £65
Of those who would be very likely to join a car club
12% say that they wouldn’t want to pay anything
6% say £1-9
20% say £10-25
19% say £25-44
26% say £45-65
17% say over £65

Base: Non-members who would consider joining a car club and existing members (639) | Respondents who are ‘very likely’ to join a car club at present (164)

This chart shows that when asked about the maximum hourly charge they would consider paying for a standard size vehicle
Of those who would consider joining a car club
36% of respondents say less than £4
31% of respondents say between £4 and £4.99
22% of respondents say between £5 and £5.99
6% of respondents say between £6 and £6.99
1% of respondents say between £7 and £7.99
3% of respondents say over £8
Of those who would be very likely to join a car club at present
32% of respondents say less than £4
34% of respondents say between £4 and £4.99
23% of respondents say between £5 and £5.99
5% of respondents say between £6 and £6.99
2% of respondents say between £7 and £7.99
5% of respondents say over £8

Base: Non-members who would consider joining a car club and existing members (636) | Respondents who are ‘very likely’ to join a car club at present (164)

This chart shows that when asked about the maximum amount they would consider paying per mile for a standard size vehicle
Of those who would consider joining a car club
37% of respondents say less than 18p
40% of respondents say between 18 and 20p
18% of respondents say between 21 and 25p
3% of respondents say between 26 and 30p
2% of respondents say over 30p
Of those who would be very likely to join a car club at present
30% of respondents say less than 18p
41% of respondents say between 18 and 20p
22% of respondents say between 21 and 25p
2% of respondents say between 26 and 30p
4% of respondents say over 30p