Two predominantly quantitative online surveys were conducted; an individual online survey open to all residents within the city and a separate online survey targeted towards businesses within the city.
The two surveys were launched on 13th September and were open for four weeks until 11th October 2021. The online survey was promoted via the following marketing and communication channels:
- PCC email marketing distribution lists
- PCC social media platforms
- Press release
- Targeted letter drop to addresses in Central Southsea, St Judes, and St Thomas