Important features

• The system being easy to use and book vehicles is the most important feature of a car club (86%)
• Respondents who are ‘very likely’ to join a car club have the same set of priorities in terms of important features as the wider subset of those considering joining a car club at present; the top three features are important to a higher proportion of this cohort.

Base: Non-members who would consider joining a car club and existing members (661) | Respondents who are ‘very likely’ to join a car club at present (168)

This chart shows the car club features that are important to respondents by total sample and for those who say they are very likely to join a car club at present
Of those who would consider joining at present
86% cite easy to book and use system
74% cite using a car club being cheaper than alternative modes of travel
73% cite parking being provided for car club vehicles at car club bays
58% cite reassurance of vehicles being cleaned between usage
34% cite potential incentives such as possible discounts towards other forms of public transport
15% cite other features
Of those who would be very likely to join a car club at present
93% cite easy to book and use system
80% cite using a car club being cheaper than alternative modes of travel
77% cite parking being provided for car club vehicles at car club bays
55% cite reassurance of vehicles being cleaned between usage
36% cite potential incentives such as possible discounts towards other forms of public transport
17% cite other features