- The system being easy to use and book vehicles is the most important feature of a car club (86%)
- Respondents who are ‘very likely’ to join a car club have the same set of priorities in terms of important features as the wider subset of those considering joining a car club at present; the top three features are important to a higher proportion of this cohort.
Which of the following car club features are important to you? by total sample and those ‘very likely’ to join a car club at present
Base: Non-members who would consider joining a car club and existing members (661) | Respondents who are ‘very likely’ to join a car club at present (168)