- The advert resonates with around two thirds (66%) of respondents at least ‘a moderate amount’
- There is little variation in age for the advert resonating ‘a great deal’ or ‘a lot’ however it has more of a moderate effect on 35 to 54 year olds
- Females resonate with the advert more; over a quarter say it resonates with them ‘a great deal’ (26%)
- There is little variation in views amongst disabled respondents and their counterparts
Engine idling campaign – resonate
Summary
To what extent does the message of the advert resonate with you?
Base: Wave 2 total sample (607)
This chart shows that:
18% of respondents feel the message of the advert resonates with them a great deal, whilst 23% feel it resonates with them a lot, 25% a moderate amount, 18% a little, and 16% do not feel it resonates with them at all
To what extent does the message of the advert resonate with you? - by age
Base: Wave 2 | 18 – 34 (23*) | 35-44 (76) | 45-54 (117) | 55-64 (126) | 65+ (218) (*Caution small base)
This chart shows that
22% of respondents aged 18-34 feel the message of the advert resonates with them a great deal, whilst 22% feel it resonates with them a lot, 13% a moderate amount, 26% a little, and 17% do not feel it resonates with them at all
22% of respondents aged 35-44 feel the message of the advert resonates with them a great deal, whilst 16% feel it resonates with them a lot, 34% a moderate amount, 16% a little, and 12% do not feel it resonates with them at all
22% of respondents aged 45-54 feel the message of the advert resonates with them a great deal, whilst 24% feel it resonates with them a lot, 27% a moderate amount, 15% a little, and 12% do not feel it resonates with them at all
16% of respondents aged 55-64 feel the message of the advert resonates with them a great deal, whilst 25% feel it resonates with them a lot, 19% a moderate amount, 24% a little, and 17% do not feel it resonates with them at all
19% of respondents aged 65 and over feel the message of the advert resonates with them a great deal, whilst 28% feel it resonates with them a lot, 23% a moderate amount, 17% a little, and 13% do not feel it resonates with them at all
To what extent does the message of the advert resonate with you? - by sex
Base: Wave 2 | Male (313) | Female (247)
This chart shows that:
14% of male respondents feel the message of the advert resonates with them a great deal, whilst 22% feel it resonates with them a lot, 24% a moderate amount, 22% a little, and 17% do not feel it resonates with them at all
26% of female respondents feel the message of the advert resonates with them a great deal, whilst 26% feel it resonates with them a lot, 25% a moderate amount, 13% a little, and 10% do not feel it resonates with them at all
To what extent does the message of the advert resonate with you? - by disability
Base: Wave 2 | Disability (89) | No disability (455)
This chart shows that:
19% of respondents with a disability feel the message of the advert resonates with them a great deal, whilst 24% feel it resonates with them a lot, 24% a moderate amount, 14% a little, and 18% do not feel it resonates with them at all
19% respondents without a disability feel the message of the advert resonates with them a great deal, whilst 24% feel it resonates with them a lot, 26% a moderate amount, 19% a little, and 13% do not feel it resonates with them at all
