- A majority of respondents report that the campaign had a ‘positive impact’ on them (55%) whilst 6% felt it had a ‘negative impact’
- Over three quarters of respondents felt the campaign had ‘no impact’ on them (39%)
- Females were more likely to report a ‘positive impact’ (70%) whereas males more likely report that the campaign had ‘no impact’ on them (47%)
- Younger respondents were more likely to report a positive impact – 64% of respondents under 44 years reporting a ‘positive impact’ compared to 56% of over 65 years olds
Campaign impact
Summary
What impact (if any) did this advert have on you?
Base: Wave 2 respondents who had seen or heard of the campaign before (148)
This chart shows that
55% of respondents who were already aware of the campaign felt it had a positive impact on them, whilst 6% felt it had a negative impact, and 39% felt it had no impact
What impact (if any) did this advert have on you? - by sex
Base: Wave 2 respondents who had seen or heard of the campaign before | W2 Male (64) | W2 Female (69)
This chart shows that
45% of male respondents who were already aware of the campaign felt it had a positive impact on them, whilst 8% felt it had a negative impact, and 47% felt it had no impact
70% of female respondents who were already aware of the campaign felt it had a positive impact on them, whilst 4% felt it had a negative impact, and 26% felt it had no impact
What impact (if any) did this advert have on you? - by age
Base: Wave 2 respondents who had seen or heard of the campaign before | W2 Under 44 (36) | W2 45-54 (26*) | W2 55-64(35) | W2 65+ (39) (*Caution small base)
This chart shows that
64% of respondents aged under 45 who were already aware of the campaign felt it had a positive impact on them, whilst 8% felt it had a negative impact, and 28% felt it had no impact
65% of respondents aged 45-54 who were already aware of the campaign felt it had a positive impact on them, whilst 4% felt it had a negative impact, and 31% felt it had no impact
54% of respondents aged 55-64 who were already aware of the campaign felt it had a positive impact on them, whilst 3% felt it had a negative impact, and 43% felt it had no impact
56% of respondents aged 65 and over who were already aware of the campaign felt it had a positive impact on them, whilst 8% felt it had a negative impact, and 36% felt it had no impact
