Predicted spend on local independent retail

• Over half of residents expect to spend less in local independent retail shops over the next year, double the level seen in wave 1 at the height of the pandemic (August 2020), the shift has been from spending the same to reducing spend
• Residents aged 35-54, females and those with a household income of £40k-£60k are most likely to reduce their spending
• Males, the over 64’s, those with a disability and those on lower household incomes are the most likely to spend more on independent retail

This chart shows that:
Of wave 1 residents, 29% expected to spend more, 45% expected to spend the same, and 26% expected to spend less on local independent retail in the next 12 months
Of wave 2 residents, 29% expected to spend more, 55% expected to spend the same, and 16% expected to spend less on local independent retail in the next 12 months
Of wave 3 residents, 26% expected to spend more, 46% expected to spend the same, and 28% expected to spend less on local independent retail in the next 12 months
Of wave 4 residents, 25% expect to spend more, 25% expect to spend the same, and 50% expect to spend less on local independent retail in the next 12 months

This chart shows that:
Of 16-24 year olds, 26% expect to spend more, 39% expect to spend the same, and 34% expect to spend less on local independent retail in the next 12 months
Of 25-34 year olds, 32% expect to spend more, 22% expect to spend the same, and 46% expect to spend less on local independent retail in the next 12 months
Of 35-44 year olds, 14% expect to spend more, 24% expect to spend the same, and 63% expect to spend less on local independent retail in the next 12 months
Of 45-54 year olds, 17% expect to spend more, 22% expect to spend the same, and 61% expect to spend less on local independent retail in the next 12 months
Of 55-64 year olds, 24% expect to spend more, 22% expect to spend the same, and 54% expect to spend less on local independent retail in the next 12 months
Of over 64 year olds, 35% expect to spend more, 26% expect to spend the same, and 40% expect to spend less on local independent retail in the next 12 months

This chart shows that:
Of male residents, 31% expect to spend more, 28% expect to spend the same, and 42% expect to spend less on local independent retail in the next 12 months
Of female residents, 19% expect to spend more, 22% expect to spend the same, and 59% expect to spend less on local independent retail in the next 12 months

This chart shows that:
Of those with a disability, 34% expect to spend more, 13% expect to spend the same, and 53% expect to spend less on local independent retail in the next 12 months
Of those with no disability, 23% expect to spend more, 28% expect to spend the same, and 49% expect to spend less on local independent retail in the next 12 months

This chart shows that:
Of those with a household income of up to £19,999, 31% expect to spend more, 17% expect to spend the same, and 53% expect to spend less on local independent retail in the next 12 months
Of those with a household income of £20,000-£39,999, 30% expect to spend more, 22% expect to spend the same, and 48% expect to spend less on local independent retail in the next 12 months
Of those with a household income of £40,000-£59,999, 16% expect to spend more, 21% expect to spend the same, and 63% expect to spend less on local independent retail in the next 12 months
Of those with a household income of £60,000 or more, 22% expect to spend more, 42% expect to spend the same, and 37% expect to spend less on local independent retail in the next 12 months