A ‘School Street’ is a road outside of a school with a temporary restriction on motorised traffic at school drop-off and pick-up times. The restriction applies to school traffic and through traffic, where the result should be a safer, healthier and more pleasant environment for everyone. To this end the Road Safety team launched the School Streets scheme for two schools, St Jude’s and Bramble, in September 2021.
In combination with the seven-week School Street scheme, an app for the Pompey Monster Stomp to School Challenge was piloted. The Pompey Monster Stomp to School Challenge was initially a pilot scheme to encourage children to walk, scoot or cycle to school regularly. It also provided road safety information in a fun and engaging way. In order to meet the aims and objectives of this research, a predominantly quantitative survey was launched. The survey was open between 1st and 21st November 2021 for St Jude’s and 14th December 2021 to 17th January 2022 for Bramble. The online survey was promoted via the following marketing and communication channels:
- School Streets special addition newsletter to parents / carers
- Survey link and QR code for schools to promote
- Face-to-face promotion on the school street with the provision of paper surveys
- Targeted letter drop