Preferred platforms for information

• Around half of residents report that they are happy with the current channels from which they see or hear information from the Council (45%)
• Email newsletters (16%) and posters or signs in public places (14%) are the most common platforms residents would prefer to see or receive information from, followed by community events or meetings (10%), Flagship (10%), and the Council website (9%)

This chart shows:
16% of respondents said they would prefer to receive information from the Council via email newsletters. 14% would prefer posters or signs in public places. 10% would prefer community events or meetings. 10% would prefer Flagship. 9% would prefer the Council website. 5% would prefer local radio. 5% would prefer WhatsApp. 5% would prefer Instagram. 5% would prefer The News. 5% would prefer local TV. 3% would prefer TikTok. 3% would prefer Facebook. 3% would prefer YouTube. 2% would prefer LinkedIn. 2% would prefer Housetalk. 1% would prefer X (formerly Twitter). 0.2% would prefer Snapchat. 3% would prefer another platform. 45% said they are happy with how they currently receive information from the Council.

Sex

Posters or signs in public places and Flagship are more popular amongst female residents. Females are also more likely to prefer to receive information from TikTok.

Age

TikTok is more preferable to younger residents (<35), whilst older residents (55+) are more likely to select local TV as a preference for receiving information.

Facebook is preferred more by those aged 35-64.