Sex
Males are more likely to feel proud about the city’s local history and heritage (70%) and its unique identity as a city (57%), whilst females are more likely to feel pride towards cultural events and festivals, local businesses and market, and community spirit (29%-46%).
Ethnic group
Residents from an ethnic minority are more likely to feel proud of Portsmouth for its local businesses and markets (33%) and job and business opportunities (26%). A higher proportion also take pride in the city’s cleanliness, safety, and public services.
Housing status
Pride in the city’s local history and heritage and its unique identity as a city is more common amongst property owners (55%-77%), followed by private renters (45%-40%). LA renters and HA renters generally appear to feel less pride in most aspects of the city, comparatively.
Age
Older residents (>55 years) are more likely to feel proud of the city due to its local history and heritage (75%-77%), whilst the city’s youngest residents (<25 years) are more likely to feel proud of its public services.
Local businesses and markets are a source of pride for those under 45 (33%-36%) and job businesses and opportunities are a particular standout for those aged 25-34 (21%).
Residents aged 25-54 are most likely to feel proud of the city’s diversity and inclusion (22%-25%).
Household income
Those with a household income of less than £20k are generally less likely to feel local pride for each factor.
Those with the highest household incomes, however, are more likely to take pride in the city’s cultural events and festivals (53%) and its local businesses and markets (37%).
Postcode
Residents in PO3, PO6 and PO7 are more likely to feel proud due to the city’s local history and heritage (72%-80%), whilst those in PO4 take the most pride in its unique identity as a city (64%).
Cultural events and festivals are a bigger source of pride for residents in PO4 and PO5 i.e. those living closer to Southsea (56%-59%).