Despite extensive efforts to reach out to all demographics, the sample collected was not representative of Portsmouth’s known population. In order to ensure that the results of the analysis were representative of the views of the city’s residents, the data was weighted using various sources of Official Statistics (see table below) based on the following variables: age, gender, ethnic group, disability and postcode district.
The weighted sample, where base sizes allow, provides a robust dataset from which Portsmouth City Council can base decisions on, confident that the data represents the views and opinions of the city’s residents as closely as possible within the parameters of the sample collected.