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Summary

  • Overall spending is expected to increase at national grocery chains with almost half of residents in wave 5 expecting to spend more over the next 12 months, unsurprising given current high inflation rates
  • There has been a steady increase in the proportion of people expecting to spend more at national grocery chains since wave 2

In the next 12 months, how much do you expect to spend on the following compared to this time last year - national grocery chains?

Weighted base: W1: 1,760 | W2: 1,187 | W3: 712 | W4: 1,570 | W5: 1,962


This chart shows that:
Of wave 1 residents, 17% expected to spend more, 63% expected to spend the same, and 20% expected to spend less at national grocery chains in the next 12 months
Of wave 2 residents, 9% expected to spend more, 73% expected to spend the same, and 18% expected to spend less at national grocery chains in the next 12 months
Of wave 3 residents, 32% expected to spend more, 52% expected to spend the same, and 15% expected to spend less at national grocery chains in the next 12 months
Of wave 4 residents, 38% expect to spend more, 24% expect to spend the same, and 38% expect to spend less at national grocery chains in the next 12 months
Of wave 5 residents, 48% expect to spend more, 26% expect to spend the same, and 26% expect to spend less at national grocery chains in the next 12 months