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Implement promotion and marketing campaigns and behaviour change measures

Summary

  • 72% of the total sample agree with Policy L
  • Agreement is higher amongst students, younger demographics and females
  • Those living in PO1 and PO6 are less likely to agree
  • Those from an ethnic minority group agree in higher proportions
  • Those without a disability or limiting conditions are more likely to agree

 

How much do you agree or disagree with Policy L?

Total sample

Base: Total sample (1,075)

This chart shows that: 40% of the total sample strongly agree with Policy L, 32% agree, 18% neither agree nor disagree, 6% disagree and 5% strongly disagree

By respondent type

Base: Residents (943) | Workers (149) | Visitors (72) | Students (15*) | Businesses/organisations (13*) *Caution small base

This chart shows that:
40% of residents strongly agree with Policy L, 32% agree, 17% neither agree nor disagree, 6% disagree and 5% strongly disagree
40% of workers strongly agree, 34% agree, 12% neither agree nor disagree, 11% disagree and 2% strongly disagree
38% of visitors strongly agree, 28% agree, 25% neither agree nor disagree, 6% disagree and 4% strongly disagree
60% of students strongly agree, 20% agree, 20% neither agree nor disagree, 0% disagree and 0% strongly disagree
31% of businesses/organisations strongly agree, 23% agree, 31% neither agree nor disagree, 15% disagree and 0% strongly disagree

By age

Base: Under 35 (107) | 35-54 (249) | 55+ (625)

This chart shows that:
44% of those aged under 35 strongly agree with Policy L, 34% agree, 13% neither agree nor disagree, 7% disagree and 2% strongly disagree
40% of those aged 35–54 strongly agree, 32% agree, 20% neither agree nor disagree, 5% disagree and 4% strongly disagree
42% of those aged 55+ strongly agree, 31% agree, 17% neither agree nor disagree, 6% disagree and 4% strongly disagree

By sex

Base: Male (477) | Female (487)

This chart shows that:
42% of males strongly agree with Policy L, 28% agree, 18% neither agree nor disagree, 6% disagree and 7% strongly disagree
41% of females strongly agree, 36% agree, 15% neither agree nor disagree, 6% disagree and 2% strongly disagree

By postcode

Base: PO1 (84) | PO2 (162) | PO3 (106) | PO4 (247) | PO5 (141) | PO6 (135)

This chart shows that:
33% of PO1 residents strongly agree with Policy L, 35% agree, 24% neither agree nor disagree, 5% disagree and 4% strongly disagree
43% of PO2 residents strongly agree, 33% agree, 14% neither agree nor disagree, 4% disagree and 6% strongly disagree
39% of PO3 residents strongly agree, 40% agree, 12% neither agree nor disagree, 6% disagree and 6% strongly disagree
42% of PO4 residents strongly agree, 29% agree, 19% neither agree nor disagree, 6% disagree and 4% strongly disagree
43% of PO5 residents strongly agree, 28% agree, 17% neither agree nor disagree, 6% disagree and 6% strongly disagree
33% of PO6 residents strongly agree, 33% agree, 19% neither agree nor disagree, 8% disagree and 7% strongly disagree

By ethnicity

Base: White (915) | Ethnic minority (36)

This chart shows that:
42% of respondents from White ethnic groups strongly agree with Policy L, 32% agree, 17% neither agree nor disagree, 6% disagree and 4% strongly disagree
53% of respondents from ethnic minority groups strongly agree, 31% agree, 8% neither agree nor disagree, 8% disagree and 0% strongly disagree

By disability

Base: Disability (250) | No disability (683)

This chart shows that:
38% of respondents with a disability strongly agree with Policy L, 32% agree, 17% neither agree nor disagree, 6% disagree and 7% strongly disagree
43% of respondents with no disability strongly agree, 33% agree, 15% neither agree nor disagree, 6% disagree and 3% strongly disagree

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