| 1 |
Marketing and promotional strategies are an important part of the solution |
8 |
| 3 |
Promotions are an effective way to get people to try/consider public transport and potentially become regular users e.g. free fare weekends |
8 |
| 12 |
Service improvements needed to public transport to drive modal shift e.g. reliability, convenience, route coverage, frequency and capacity, speed of journey, accurate RTI, simple ticketing/pricing, pleasant experience |
7 |
| 13 |
Generally positive |
6 |
| 14 |
Important to get people out of their cars and reduce congestion |
5 |
| 15 |
Public transport has to be affordable (cheaper than driving and parking) e.g. free for residents, cost-effective for families, £2 fare cap, free to 60+ |
5 |
| 16 |
Will be hard to convert committed car drivers e.g. more convenient, don’t like public transport, stuck in their ways, nice car as status symbol |
5 |
| 17 |
Lack of awareness currently of promotional offers or services e.g. free fare weekends, Park & Ride, Pompey Link, different ticket types |
4 |
| 18 |
Free fare weekends positive comments e.g. great idea, buses always well used on those days, good for the city centre, less congestion |
4 |
| 19 |
Promotion/messaging comments e.g. use a wide mix of channels (including radio, TV) not just social media, show the benefits of public transport using multiple case studies and different personas, highlight advantages over cars, use employers and other city organisations such as the University to help promote the ease and benefits and subsidise usage, improve the image of bus travel |
3 |
| 20 |
Sceptical about its success |
3 |
| 21 |
Free fare weekends other comments e.g. expand to nearby areas outside Portsmouth, put signage up on the buses so the drivers don't have to tell everyone that it is free on that day (confusion, time-wasting), trial on weekdays to convert commuters, have them as a regular fixture every weekend, ensure extra capactiy is put on, buses are too overcrowded on free days - unpleasant for regular users, ensure drivers are supported and in a positive mindset |
3 |
| 22 |
User guides and basic introduction to public transport needed to include expected behaviours, hints and tips, comprehensive route and ticket information |
2 |
| 23 |
Much needed/essential |
2 |
| 24 |
More deterrents to car use needed e.g. more expensive parking, more CEOs, dedicated lanes, restrict resident parking, have car-free days/road closures |
1 |
| 25 |
Environmental benefits |
1 |
| 26 |
Other e.g. praise for Pompey Link, engine idling and school transport should be addressed, don't spend too much on this, encourage people to use taxis more (reduce car ownership), will encourage visitors |
2 |
| 27 |
Na/no comment |
56 |
