Summary:
- Cheaper fares (64%) and ticketing available to use on both First and Stagecoach (61%) would have the greatest impact on increasing bus usage in Portsmouth, both selected by a majority
- ‘Simpler fares’ and ‘one ticket for bus, ferry and train’ have less appeal to respondents – although 46% and 45% respectively still said they would increase bus usage ‘to a great extent’
- Cheaper fares would have the greatest impact on residents, females, younger respondents, those with no disability and those with children in the household
- There is little variation in response for those saying cheaper fares would increase bus use ‘to a great extent’ except for households earning £40,000 – £59,999, where a larger proportion reported it would have the greatest impact (9 or 10 percentage points higher than households on other incomes)