- Instagram is the dominant social media platform used by respondents (74%), followed by Facebook (52%) and YouTube (51%)
Appendix (social media usage)
Summary
Which of these social media platforms do you use regularly?
Base: Total sample (69)
This chart shows that:
74% of respondents regularly use Instagram
52% of respondents regularly use Facebook
51% of respondents regularly use YouTube
38% of respondents regularly use TikTok
36% of respondents regularly use Snapchat
25% of respondents regularly use Twitter
13% of respondents regularly use Linked In
4% of respondents regularly use other social media platforms
6% of respondents don’t use any of these
