- The advert attracts the attention ‘a great deal’ or ‘a lot’ of a third of respondents whilst just under a fifth are not attracted ‘at all’ (18%)
- There is similar level of appeal across all age groups except from respondents 55 to 65 years old who are less attracted to the advert – 45% of 45 to 55 years olds saying it attracts them ‘a little’ or ‘not at all’
- Females are slightly more attracted to the advert and little difference is seen between disabled respondents and their counterparts
Engine idling campaign – attract attention
Summary
To what extent does this advert attract your attention?
Base: Wave 2 total sample (607)
This chart shows that
13% of respondents feel the advert attracts their attention a great deal, whilst 20% feel it attracts their attention a lot, 30% a moderate amount, 19% a little, and 18% feel it doesn’t attract their attention at all
To what extent does this advert attract your attention? - by age
Base: Wave 2 | 18 – 34 (23*) | 35-44 (76) | 45-54 (117) | 55-64 (125) | 65+ (219) (*Caution small base)
This chart shows that
17% of respondents aged 18-34 feel the advert attracts their attention a great deal, whilst 22% feel it attracts their attention a lot, 30% a moderate amount, 17% a little, and 13% feel it doesn’t attract their attention at all
14% of respondents aged 35-44 feel the advert attracts their attention a great deal, whilst 20% feel it attracts their attention a lot, 42% a moderate amount, 13% a little, and 11% feel it doesn’t attract their attention at all
16% of respondents aged 45-54 feel the advert attracts their attention a great deal, whilst 22% feel it attracts their attention a lot, 35% a moderate amount, 16% a little, and 10% feel it doesn’t attract their attention at all
9% of respondents aged 55-64 feel the advert attracts their attention a great deal, whilst 18% feel it attracts their attention a lot, 29% a moderate amount, 25% a little, and 20% feel it doesn’t attract their attention at all
16% of respondents aged 65 and over feel the advert attracts their attention a great deal, whilst 21% feel it attracts their attention a lot, 26% a moderate amount, 20% a little, and 18% feel it doesn’t attract their attention at all
To what extent does this advert attract your attention? - by sex
Base: Wave 2 | Male (311) | Female (249) |
This chart shows that
11% of male respondents feel the advert attracts their attention a great deal, whilst 18% feel it attracts their attention a lot, 30% a moderate amount, 21% a little, and 21% feel it doesn’t attract their attention at all
18% of female respondents feel the advert attracts their attention a great deal, whilst 24% feel it attracts their attention a lot, 32% a moderate amount, 16% a little, and 10% feel it doesn’t attract their attention at all
To what extent does this advert attract your attention? - by disability
Base: Wave 2 | Disability (90) | No disability (454)
This chart shows that
14% of respondents with a disability feel the advert attracts their attention a great deal, whilst 19% feel it attracts their attention a lot, 24% a moderate amount, 18% a little, and 24% feel it doesn’t attract their attention at all
13% of respondents without a disability feel the advert attracts their attention a great deal, whilst 21% feel it attracts their attention a lot, 33% a moderate amount, 19% a little, and 14% feel it doesn’t attract their attention at all
