- Just under a quarter of respondents have seen or heard of the ‘When you stop, engine stops’ or ‘150 balloons’ campaign before (24%)
- Younger respondents are more aware compared to their older counter parts – 39% of 18-34 year olds are aware compared to 17% of over 65s
- Females (28%) and respondents with a disability (27%) are also more aware of the campaign
Campaign awareness of advertisement
Summary
Have you seen this 'When you stop, engine stops' or '150 balloons' campaign before?
Base: Wave 2 | Total sample (609)
This chart shows that
24% of respondents are aware of the campaign
76% of respondents were not aware of the campaign
Have you seen this 'When you stop, engine stops' or '150 balloons' campaign before? - by age
Base: Wave 2 | 18-34 (23*) | 35-44 (76) | 45-54 (117) | 55-64 (126) | 65+ (218) *Caution small base
This chart shows that:
39% of respondents aged 18-34 are aware of the campaign, whilst 61% were not
36% of respondents aged 35-44 are aware of the campaign, whilst 64% were not
22% of respondents aged 45-54 are aware of the campaign, whilst 78% were not
28% of respondents aged 55-64 are aware of the campaign, whilst 72% were not
17% of respondents aged 65 and over are aware of the campaign, whilst 83% were not
Have you seen this 'When you stop, engine stops' or '150 balloons' campaign before? - by sex
Base: Wave 2 | Male (312) | Female (248)
This chart shows that:
20% of male respondents are aware of the campaign, whilst 80% were not
28% of female respondents are aware of the campaign, whilst 72% were not
Have you seen this 'When you stop, engine stops' or '150 balloons' campaign before? - by disability
Base: Wave 2 | Disability (89) | No disability (455)
This chart shows that:
27% of respondents with a disability are aware of the campaign, whilst 73% were not
23% of respondents without a disability are aware of the campaign, whilst 77% were not
