- Of those who had seen or heard of the campaign, most had seen it on a poster (51%), billboard (31%) or on Facebook (25%)
- Other places where respondents have seen the campaign include in Flagship newsletter, internal staff newsletters and emails and some respondents could not remember where they had seen the campaign
Campaign awareness – location of advertisement
Summary
Where have you seen or heard this advertised?
Base: Wave 2 respondents who have seen or heard of the campaign before (146)
This chart shows that, of respondents who have seen or heard of the campaign before
51% saw it advertised on a poster
32% saw it advertised on a billboard
25% saw it advertised on Facebook
9% saw it advertised in a newspaper article
7% saw it advertised on the Cleaner Air website
5% saw it advertised on beer mats
3% saw it advertised on another website
2% saw it advertised on a flyer
1% heard it advertised on the radio
1% saw it advertised on Instagram
12% saw or heard it advertised somewhere else
