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Summary
  • A majority of respondents strongly agree or agree with all reasons listed to reduce their impact on air pollution
  • 83% of respondents are concerned about the environment and climate change
  • Over three quarters of respondents think it is important to contribute to positive change in the city and beyond (85% strongly agree or agree)
  • Drivers who do not plan to take any actions to reduce their impact on air pollution mostly say it is because of the cost (64%) and because they need their car for all journeys (61%). Nearly half of these respondents do not believe that their actions would make a difference in reducing air pollution (48%)
  • Although some drivers do not plan to take action in reducing their impact, they do still believe air pollution is a problem (37% disagree with the statement ‘I don’t think air pollution is a problem’)

How much do you agree or disagree with the following reasons for choosing these actions to reduce your impact on air pollution?

Base: W2 Drivers who have taken or plan to take actions to reduce their own impact on air pollution (446)

This chart shows that:
48% of drivers who currently or plan to take actions to reduce their own impact on air pollution strongly agree that they are concerned about the environment and climate change, whilst 35% agree, 12% neither agree nor disagree, 3% disagree, and 2% strongly disagree
43% of drivers who currently or plan to take actions to reduce their own impact on air pollution strongly agree that it’s important to contribute to positive change in the city and beyond, whilst 42% agree, 12% neither agree nor disagree, 2% disagree, and 1% strongly disagree
30% of drivers who currently or plan to take actions to reduce their own impact on air pollution strongly agree that they want to set a good example for their children, whilst 29% agree, 36% neither agree nor disagree, 2% disagree, and 2% strongly disagree
26% of drivers who currently or plan to take actions to reduce their own impact on air pollution strongly agree that they like to keep fit, whilst 48% agree, 22% neither agree nor disagree, 3% disagree, and 1% strongly disagree
21% of drivers who currently or plan to take actions to reduce their own impact on air pollution strongly agree that this is something they can easily change, whilst 41% agree, 24% neither agree nor disagree, 12% disagree, and 2% strongly disagree

How much do you agree or disagree with the following reasons for you not taking any of the actions to reduce your impact on air pollution?

Base: W2 drivers who have not taken or do not plan to take actions to reduce their own impact on air pollution (79)

This chart shows that:
34% of drivers who haven’t and do not plan to take actions to reduce their own impact on air pollution strongly agree that it costs too much to do anything apart from use their car, whilst 30% agree, 23% neither agree nor disagree, 10% disagree, and 3% strongly disagree
23% of drivers who haven’t and do not plan to take actions to reduce their own impact on air pollution strongly agree that they have to use their car for all journeys, whilst 38% agree, 23% neither agree nor disagree, 9% disagree, and 8% strongly disagree
19% of drivers who haven’t and do not plan to take actions to reduce their own impact on air pollution strongly agree that the government should be sorting out air pollution, whilst 22% agree, 41% neither agree nor disagree, 13% disagree, and 6% strongly disagree
16% of drivers who haven’t and do not plan to take actions to reduce their own impact on air pollution strongly agree that they don’t think their actions would make a difference, whilst 32% agree, 33% neither agree nor disagree, 11% disagree, and 8% strongly disagree
13% of drivers who haven’t and do not plan to take actions to reduce their own impact on air pollution strongly agree that the council should be sorting out air pollution, whilst 14% agree, 41% neither agree nor disagree, 16% disagree, and 16% strongly disagree
11% of drivers who haven’t and do not plan to take actions to reduce their own impact on air pollution strongly agree that they don’t think air pollution is a problem, whilst 20% agree, 32% neither agree nor disagree, 27% disagree, and 10% strongly disagree
11%% of drivers who haven’t and do not plan to take actions to reduce their own impact on air pollution strongly agree that air pollution is for large organisations to sort out, whilst 15% agree, 39% neither agree nor disagree, 25% disagree, and 9% strongly disagree
4% of drivers who haven’t and do not plan to take actions to reduce their own impact on air pollution strongly agree that they are not really sure what they would do to improve air quality, whilst 25% agree, 41% neither agree nor disagree, 20% disagree, and 10% strongly disagree