- Just over half of respondents always read the House Talk magazine (54%), whilst a further 27% sometimes read it, and a fifth never read it
- Rates of reading the House Talk magazine are higher amongst respondents aged 55 and over and female respondents
- Respondents who never read the House Talk magazine do so as they do not feel the content is relevant or interesting to them (16%), or because they do not receive it (15%)
- Around a tenth also have difficulty reading (11%) or are unsure what House Talk is (9%)
Reading House Talk
Summary
Do you read the House Talk magazine?
Base: Total sample (282)
This chart shows that
54% of respondents always read the House Talk magazine, whilst 27% sometimes read it, and 20% never read it
Do you read the House Talk magazine? - by age
Base: Total sample - from top to bottom (16*) | (33) | (33) | (58) | (57) | (57) *Caution small base
This chart shows that
25% of respondents aged 18-34 always read the House Talk magazine, whilst 25% sometimes read it, and 50% never read it
30% of respondents aged 35-44 always read the House Talk magazine, whilst 55% sometimes read it, and 15% never read it
48% of respondents aged 45-54 always read the House Talk magazine, whilst 33% sometimes read it, and 18% never read it
62% of respondents aged 55-64 always read the House Talk magazine, whilst 28% sometimes read it, and 10% never read it
72% of respondents aged 65-74 always read the House Talk magazine, whilst 14% sometimes read it, and 14% never read it
65% of respondents aged 75 and over always read the House Talk magazine, whilst 19% sometimes read it, and 16% never read it
Do you read the House Talk magazine? - by sex
Base: Total sample - Male (92) | Female (157)
This chart shows that
50% of male respondents always read the House Talk magazine, whilst 25% sometimes read it, and 25% never read it
61% of female respondents always read the House Talk magazine, whilst 27% sometimes read it, and 13% never read it
Do you read the House Talk magazine? - by tenants and leaseholders
Base: Total sample - Tenants (243) | Leaseholders (25*)
This chart shows that
56% of tenants always read the House Talk magazine, whilst 26% sometimes read it, and 18% never read it
44% of leaseholders always read the House Talk magazine, whilst 40% sometimes read it, and 16% never read it
Why do you never read House Talk?
Base: Respondents who never read House Talk (51)
This table shows that
16% of respondents never read House Talk as the content is not relevant or interesting to them
15% never read House Talk as they do not receive it
11% never read House Talk as they have difficulty reading
9% are unsure what House Talk is
9% have no particular reason for not reading House Talk
4% prefer to read House Talk online
9% never read House Talk for other reasons
29% left no relevant comment
| wdt_ID | Key themes | Percentage (%) |
|---|---|---|
| 1 | Content is not relevant or interesting to me | 16 |
| 2 | Do not receive it | 15 |
| 3 | Have difficulty reading | 11 |
| 4 | Unsure what House Talk is | 9 |
| 5 | No particular reason | 9 |
| 6 | Prefer to read online | 4 |
| 7 | Other | 9 |
| 8 | No relevant comment | 29 |
