Eastern Road: Travel frequency, modes and motives

• Nearly all respondents travel on a route along Eastern Road (97%)
• The majority of respondents drive along Eastern Road by car or van (74%)
• 63% of respondents travel through the area by bike, 39% at least once a week
• 74% of respondents travel through the area actively (by bike/on foot), with 45% doing so at least once a week
• Over half of respondents travel along Eastern Road to get to leisure activities (55%), see friends and family (54%) and to shop (54%)
• 46% of respondents use the route as part of their exercise, with 34% using it to get to or from work
• Only 5% use the route to access education

This chart shows that:
97% of respondents travel on a route that takes them along Eastern Road
3% of respondents do not travel on a route that takes them along Eastern Road

Base: Total sample (360)

This chart shows that:
74% of respondents travel along Eastern Road in a car or van as a driver
63% of respondents travel along Eastern Road on a bicycle
62% of respondents travel along Eastern Road in a car or van as a passenger
48% of respondents travel along Eastern Road on foot
21% of respondents travel along Eastern Road in a taxi
13% of respondents travel along Eastern Road in a bus
1% of respondents travel along Eastern Road in a HGV
3% of respondents travel along Eastern Road by other method
74% of respondents engage in active travel along Eastern Road (bike/on foot)

Base: Total sample (349)

This chart shows that:
71% of frequent travellers travel along Eastern Road in a car or van as a driver
39% of frequent travellers travel along Eastern Road on a bicycle
34% of frequent travellers travel along Eastern Road in a car or van as a passenger
14% of frequent travellers travel along Eastern Road on foot
4% of frequent travellers travel along Eastern Road in a bus
2% of frequent travellers travel along Eastern Road in a taxi
45% of frequent travellers engage in active travel along Eastern Road (bike/on foot)

Base: Respondents travelling along Eastern Road at least once a week (228)

This chart shows that:
55% of respondents feel travelling to leisure activities is a main reason for travelling along Eastern Road
54% of respondents feel travelling to friends and family a main reason for travelling along Eastern Road
54% of respondents feel travelling to shops is a main reason for travelling along Eastern Road
46% of respondents feel travelling as part of their exercise is a main reason for travelling along Eastern Road
34% of respondents feel travelling to work is a main reason for travelling along Eastern Road
5% of respondents feel travelling to education is a main reason for travelling along Eastern Road
7% of respondents feel another factor is a main reason for travelling along Eastern Road

Base: Total sample (348)