E-scooter rental trial: Reason and purpose

Summary

• Over half of respondents highlighted that using the rental e-scooters for leisure / fun was very important (52%), followed by wanting to try something new / different (49%)
• The least important reason respondents have decided to use the trial is as it discounted for specific groups, with over half of respondents saying this is not at all important to them (60%)
• 48% of respondents who selected ‘other’ use the e-scooter rental scheme as a better transport alternative to driving, walking and cycling, with 43% highlighting that they use the scheme occasionally for convenience and experimentation

This chart shows why trial users have decided to use the e-scooter rental trial scheme, rated on a scale of one to five, five being the most important and 1 being not important at all
52% of trial users rated leisure and fun as a 5, 23% rated leisure and fun as a 4, 16% rated it as a 3, 3% rated it as a 2, and 7% rated leisure and fun as a 1.
49% of trial users rated trying something new or different as a 5, 25% rated it as a 4, 16% rated it as a 3, 3% rated it as a 2, and 7% rated trying something new or different as a 1.
48% of trial users rated environment and sustainability as a 5, 20% rated it as a 4, 13% rated it as a 3, 7% rated it as a 2, and 13% rated environment and sustainability as a 1.
44% of trial users rated saving time as a 5, 25% rated it as a 4, 14% rated it as a 3, 7% rated it as a 2, and 11% rated saving time as a 1.
40% of trial users rated avoiding traffic and congestion as a 5, 21% rated it as a 4, 15% rated it as a 3, 7% rated it as a 2, and 16% rated avoiding traffic and congestion as a 1.
28% of trial users rated reaching places not served by public transport as a 5, 19% rated it as a 4, 18% rated it as a 3, 11% rated it as a 2, and 24% rated reaching places not served by public transport as a 1.
27% of trial users rated safe travel during the pandemic as a 5, 14% rated it as a 4, 16% rated it as a 3, 8% rated it as a 2, and 35% rated save travel during the pandemic as a 1.
23% of trial users rated mental health and wellbeing as a 5, 18% rated it as a 4, 26% rated it as a 3, 8% rated it as a 2, and 24% rated mental health and wellbeing as a 1.
23% of trial users rated saving money as a 5, 14% rated it as a 4, 25% rated it as a 3, 14% rated it as a 2, 25% rated saving money as a 1.
14% rated the rental e-scooters being discounted for specific groups as a 5, 6% rated this as a 4, 12% rated this as a 3, 8% rated this as a 2, and 60% rated the e-scooters being discounted for specific groups as 1.

Base: Trial users (589)

This table shows the average ranking for why trial users have decided to use the scheme.
Leisure and fun had an average rating of 4.09. To try something new or different had an average rating of 4.06. To save time had an average rating of 3.85. Environment and sustainability had an average rating of 3.83.To avoid traffic and congestion had an average rating of 3.61.
To reach places not served by public transport had an average rating of 3.18. Mental health and wellbeing had an average rating of 3.08. To save money had an average rating of 2.97.
For safe travel during the pandemic had an average rating of 2.89. As it is discounted for specific groups had an average rating of 2.07.

 

This chart shows how often trial users use rental e-scooters for each journey purpose
55% of trial users have never used rental e-scooters for commuting for work or education, 12% have used them just once for commuting for work or education, 18% use them a few times a month for commuting, 8% use them a few times a week for commuting, 5% use them most days for commuting, and 2% use rental e-scooters every day for commuting for work or education.
54% of trial users have never used rental e-scooters for shopping, 17% have used them just once for shopping, 21% use them a few times a month for shopping, 6% use them a few times a week for shopping, 1% use them most days for shopping, and 1% use rental e-scooters every day for shopping.
46% of trial users have never used rental e-scooters for visiting friends or family, 19% have used them just once for visiting friends or family, 28% use them a few times a month for visiting friends or family, 5% use them a few times a week for visiting friends or family, 2% use them most days for visiting friends or family, and 1% use rental e-scooters every day for visiting friends or family.
38% of trial users have never used rental e-scooters for going out for food, 18% have used them just once for going out for food, 32% use them a few times a month for going out for food, 8% use them a few times a week for going out for food, 3% use them most days for going out for food, and 1% use rental e-scooters every day for going out for food.
32% of trial users have never used rental e-scooters to reach a leisure destination, 22% have used them just once to reach a leisure destination, 35% use them a few times a month to reach a leisure destination, 7% use them a few times a week to reach a leisure destination, 3% use them most days to reach a leisure destination, and 1% use rental e-scooters every day to reach a leisure destination.
18% of trial users have never used rental e-scooters to ride for enjoyment or fun, 30% have used them just once for enjoyment or fun, 37% use them a few times a month for enjoyment or fun, 8% use them a few times a week for enjoyment or fun, 5% use them most days for enjoyment or fun, and 2% use rental e-scooters every day to ride for enjoyment or fun.

Base: Trial users – from top to bottom (580) | (576) | (581) | (579) | (581) | (579) | (575)

This chart shows for what purpose frequent travellers use the rental e-scooters. Frequent travellers are trial users who travel by rental e-scooter for each journey purpose a few times a month or more.
55% of frequent travellers use rental e-scooters a few times a month for commuting for work or education, 24% of frequent travellers use them a few times a week for commuting, 14% use them most days for commuting, and 7% use rental e-scooters every day for commuting for work or education.
72% of frequent travellers use rental e-scooters a few times a month for shopping, 22% use them a few times a week for shopping, 4% use them most days for shopping, and 2% use rental e-scooters every day for shopping.
73% of frequent travellers use rental e-scooters a few times a month for visiting friends or family, 18% use them a few times a week for visiting friends or family, 7% use them most days for visiting friends or family, and 2% use rental e-scooters every day for visiting friends or family.
79% of frequent travellers use rental e-scooters a few times a month for going out for food, 14% use them a few times a week for going out for food, 5% use them most days for going out for food, 2% use rental e-scooters every day for going out for food.
77% of frequent travellers use rental e-scooters a few times a month to reach a leisure destination, 14% use them a few times a week to reach a leisure destination, 7% use them most days to reach a leisure destination, 2% use rental e-scooters every day to reach a leisure destination.
72% of frequent travellers use rental e-scooters a few times a month to ride for enjoyment or fun, 15% use them a few times a week for enjoyment or fun, 9% use them most days for enjoyment or fun, and 5% use rental e-scooters every day for enjoyment or fun.

Frequent travellers (trial users who travel by rental e-scooter for each journey purpose a few times a month or more) – from top to bottom (298) | (249) | (266) | (194) | (170) | (204)