User and non-user demographics

• The majority of trial users are under the age of 45 (72%), whilst the majority of non-trial users are over the age of 45 (77%)
• There is an even split between male and female respondents for those who have not used the trial, whilst majority of respondents who have used the rental e-scooter trial are male (68%)

Base: Users (228) | Non-users (1,352)

This chart shows that
Of respondents who are users, 15% are aged 16-24 years, 29% are aged 25-34 years, 28% are aged 35-44 years, 20% are aged 45-54 years, 7% are aged 55-64 years and 2% are aged 65 years or over
Of respondents who are non-users, 2% are aged 16-24 years, 9% are aged 25-34 years, 12% are aged 35-44 years, 19% are aged 45-54 years, 23% are aged 55-64 years and 34% are aged 65 years or over

Base: Users (225) | Non-users (1,432)

This chart shows that
Of respondents who are users, 68% are male and 32% are female
Of respondents who are non-users, 50% are male and 50% are female