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Summary

  • The most important reason respondents have decided to use the trial scheme is for the environment / sustainability, with nearly half of respondents feeling this was very important to them (48%), followed by 43% of respondents who feel using the rental e-scooters for leisure / fun was very important
  • The least important reason respondents have decided to use the trial is ‘as it is discounted for specific groups’, with 61% saying this is not at all important to them
  • Of the respondents who selected ‘Other’, 38% have used the trial to avoid using other forms of transport, and 14% have used it to avoid car and bike parking issues
  • Compared to Wave Two, environment / sustainability is consistently ‘very important’ to just under half of respondents (48%). However, it is currently the most important reason for using the trial scheme (Wave Three), whereas in Wave Two ‘leisure / fun’ was most important
  • The proportion of respondents who use the trial to try something new / different has reduced since Wave Two (40% feel this is very important compared to 49% in Wave Two), and the proportion who use the trial to save time has also decreased (39% feel this is very important, compared to 44% in Wave Two)

Why have you decided to use the e-scooter rental trial scheme? (Please rate on a scale of 1 – 5 how important each factor is to you, 1 being not at all important and 5 being very important)

Base: Trial users – from top to bottom (260) | (260) | (260) | (260) | (261) | (259) | (260) | (259) | (257) | (256)

This chart shows that when asked about why trial users have decided to use the e-scooter rental trial scheme, and to rate the importance of factors from 1 being not important at all and 5 being very important
With the reason of environment and or sustainability, 48% of trial users say 5, 20% say 4, 17% say 3, 6% say 2 and 10% say 1
With the reason of leisure and or fun, 43% of trial users say 5, 29% say 4, 17% say 3, 6% say 2 and 6% say 1
With the reason to try something new and or different, 40% of trial users say 5, 27% say 4, 22% say 3, 5% say 2 and 7% say 1
With the reason to avoid traffic and congestion, 40% of trial users say 5, 23% say 4, 18% say 3, 9% say 2 and 11% say 1
With the reason to avoid traffic to save time, 39% of trial users say 5, 26% say 4, 21% say 3, 7% say 2 and 7% say 1
With the reason to reach places not served by public transport, 33% of trial users say 5, 14% say 4, 18% say 3, 12% say 2 and 23% say 1
With the reason of mental health and or wellbeing, 27% of trial users say 5, 15% say 4, 25% say 3, 13% say 2 and 19% say 1
With the reason of safe travel during the pandemic, 24% of trial users say 5, 16% say 4, 21% say 3, 13% say 2 and 25% say 1
With the reason to save money, 22% of trial users say 5, 14% say 4, 25% say 3, 18% say 2 and 21% say 1
With the reason of it is discounted for specific groups, , 15% of trial users say 5, 4% say 4, 14% say 3, 7% say 2 and 61% say 1

Average scores given to each factor (out of 5)

wdt_ID Reason Average score

Why have you decided to use the e-scooter rental trial scheme? (Please rate on a scale of 1 – 5 how important each factor is to you, 1 being not at all important and 5 being very important) - Wave 2 and Wave 3 comparison

Base: Trial users – from top to bottom: W3 (260) ,W2 (582) | W3 (260), W2 (587) | W3 (260), W2 (584) | W3 (260), W2 (580) | W3 (261), W2 (579)

This chart shows that when asked about why trial users have decided to use the e-scooter rental trial scheme, and to rate the importance of factors from 1 being not important at all and 5 being very important
With the reason of the environment and or sustainability
During Wave 2, 48% of trial users say 5 – very important, 20% say 4, 13% say 3, 7% say 2 and 13% say 1 – not at all important
During Wave 3, 48% of trial users say 5 – very important, 20% say 4, 17% say 3, 6% say 2 and 10% say 1 – not at all important
With the reason of leisure and or fun
During Wave 2, 52% of trial users say 5 – very important, 23% say 4, 13% say 3, 7% say 2 and 13% say 1 – not at all important
During Wave 3, 43% of trial users say 5 – very important, 29% say 4, 17% say 3, 6% say 2 and 6% say 1 – not at all important
With the reason to try something new and or different
During Wave 2, 49% of trial users say 5 – very important, 25% say 4, 16% say 3, 3% say 2 and 7% say 1 – not at all important
During Wave 3, 40% of trial users say 5 – very important, 27% say 4, 22% say 3, 5% say 2 and 7% say 1 – not at all important
With the reason to avoid traffic and congestion
During Wave 2, 40% of trial users say 5 – very important, 21% say 4, 15% say 3, 7% say 2 and 16% say 1 – not at all important
During Wave 3, 40% of trial users say 5 – very important, 23% say 4, 18% say 3, 9% say 2 and 11% say 1 – not at all important
With the reason to save time
During Wave 2, 44% of trial users say 5 – very important, 25% say 4, 14% say 3, 7% say 2 and 11% say 1 – not at all important
During Wave 3, 39% of trial users say 5 – very important, 26% say 4, 21% say 3, 7% say 2 and 7% say 1 – not at all important