User and non-user demographics

• Trial users are most likely to be between the ages of 25-34 (32%) and 35-44 (29%)
• The age distribution of non-users of the trial is skewed towards the older age groups, with 35% of non-users being 65 or over
• Nearly two thirds of trial users are male (65%), whilst 35% are female
• Non-users of the trial are evenly split between male and female respondents

This chart shows the breakdown of trial users and non-users by age group.
10% of trial users are aged 16-24, whereas 2% of non-users are aged 16-24
32% of trial users are aged 25-34, whereas 8% of non-users are aged 25-34
29% of trial users are aged 35-44, whereas 13% of non-users are aged 35-44
17% of trial users are aged 45-54, whereas 19% of non-users are aged 45-54
10% of trial users are aged 55-64, whereas 24% of non-users are aged 55-64
2% of trial users are aged 65 and over, whereas 35% of non-users are aged 65 and over

This chart shows the breakdown of trial users and non-users by sex.
65% of trial users are male, whereas 35% are female
50% of non-users are male and 50% are female