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Summary

  • Booking by smartphone app is by far most popular (78%) regardless of age; 62% of those aged 65 would prefer use a smartphone app to book
  • Offering the service via telephone might also be useful to encourage usage amongst the over 65 age group
  • Only a quarter of respondents would prefer to book via an online form

‘How would you prefer to book the travel service?’

Base: Respondents that would use the service (85)

This chart shows that for those who would use the service:
78% of respondents would prefer to book the travel service through a smartphone app
33% of respondents would prefer to book the travel service by telephone
25% of respondents would prefer to book the travel service via an online form
2% of respondents would prefer another way to book

‘How would you prefer to book the travel service by age?’

Base: Under 65 (39) | 65+ (45)

This chart shows that:
Of under 65 year olds, 39% would like to book the travel service by telephone, 95% would like to book through a smartphone app, and 28% would like to book via an online form
Of over 65 year olds, 44% would like to book the travel service by telephone, 62% would like to book through a smartphone app, 20% would like to book via an online form, and 2% would like to book another way