Inclusive ticket

• Appeal for an inclusive ticket is high amongst potential users of the demand responsive service – 42% say it appeals to them ‘a lot’
• The main appeal of an inclusive ticket is that it’s ‘convenient’ (33%), people like that it’s simple, they can book everything in advance and just have one ticket
• An inclusive ticket does not appeal to some respondents as they have a concessionary pass or bus pass so it would be cheaper to book separate tickets for onward travel such as train

An asterisk (*) indicates a small base size, caution should be taken when interpreting the results

This chart shows that:
42% of respondents feel a ticket that covers both their journey on the demand responsive travel service and their onward journey appeals to them a lot, 20% feel it appeals to them somewhat, 24% are unsure, 6% feel it does not appeal to them very much, and 8% feel it does not appeal to them at all

This table shows the most common themes around why an inclusive ticket appeals to respondents:
33% feel it would be convenient (simple, can book in advance, one ticket to have)
15% feel it would be cost efficient
46% give no comment or have a bus pass
7% give another reason

This table shows the most common themes around why an inclusive ticket does not appeal to respondents:
100% have a concessionary pass or bus pass