- Inconvenience is the key reason respondents would not consider joining a car club (74%), followed by uncertainty about vehicles being available when needed (70%)
- Already owning or leasing a vehicle is the key reason why respondents are not considering joining a car club at present (44%); some would consider joining a car club when they are ready to change their vehicle for example because their lease or rental contract has come to an end or because the car has come to the end of its life
- A car club not suiting people’s personal needs or circumstances is cited by a third of respondents as their reason for not joining a car club at the current time, such as needing immediate access to a car, transporting children, and incompatibility with employment
Barriers to joining a car club
Summary
Why would you not consider joining a local car club?
Base: Respondents who would not consider joining a new car club (132)
This chart shows that respondents who would not consider joining a new car club gave the following reasons for not wanting to join
74% cited inconvenience
70% cited uncertainty of vehicle availability when needed
61% cited the distance between car club vehicle bays and their property
57% cited needing to own their own car(s) for other reasons
47% cited concerns about not being able to park vehicle in a car club bay at the end of a journey
40% cited the potential cost(s)
23% cited concerns surrounding driving unfamiliar vehicles
21% cited concerns surrounding Covid-19
25% cited other reasons
Reasons for not considering joining a car club at the current time
Base: Respondents who would not consider joining a car club at the current time (186)
This table shows that respondents who would not consider joining a car club at the current time gave the following reasons for not wanting to join
44% of respondents cited already owning/leasing their own car(s)
33% of respondents cited that it would not suit their needs/personal circumstances
18% of respondents said that they want to see how car club works before signing up
9% of respondents cited the inconvenience/ lack of freedom
6% of respondents cited the potential cost(s)
3% of respondents said they do not want to be sharing vehicles
11% of respondents cited other reasons
| wdt_ID | Reasons for not considering joining | Percentage (%) |
|---|---|---|
| 1 | Already own/lease my own car | 44 |
| 2 | Would not suit my needs/ personal circumstances | 33 |
| 3 | Want to see how car club works before signing up | 18 |
| 4 | Inconvenience/ lack of freedom | 9 |
| 5 | Potential cost | 6 |
| 6 | Do not want to be sharing vehicles | 3 |
| 7 | Other(s) | 11 |
